Launching a new business is a daunting task in any industry, but particularly for those looking to open a house cleaning company. From identifying target markets, to utilising both digital and direct channels to build a strong customer base, we specialise in helping businesses looking to break into the competitive cleaning industry to market their business and promote their services. Our franchisees receive a comprehensive marketing strategy tailored for the ever-growing cleaning industry, so let's explore how to market a domestic cleaning business with Domestique Franchise.
How to Market a Cleaning Business
The house cleaning industry is booming in the UK, thanks to the increased focus upon high standards of hygiene and cleanliness as a result of the global pandemic, and the increased number of ‘time poor, cash rich' households. As households across the country begin to plan their spring cleaning routines, it's likely that the vast majority of them simply won't have the time, energy, or drive to clean their houses the way they would like, which is expected to further drive the continued demand for professional services.
Whether you have just set up your business, or you are still deciding whether the cleaning sector is the right place for you, strategic marketing and actionable growth strategies should be at the top of your list of priorities. Effective strategies help new businesses to differentiate themselves from the competition and capture a share of the market, and at Domestique Franchise, we specialise in supporting new and developing cleaning companies to grow their reach and build a steady base of loyal customers through a range of strategies, including:
Understanding the Market
We have been analysing the market, and adapting our methods to suit ongoing trends, for over 10 years, and the first step in establishing our franchisees as the go-to cleaning provider in their area is to understand their target market.
We explore demographics, consumer behaviour, and our franchisee's core USPs, all of which will enable us to tailor their marketing efforts to meet specific local demands. For example, if a specialist kitchen cleaning service is opened up underneath our franchise model, then we will ensure that all future marketing efforts are focused upon households or individuals specifically searching for these services, or who are likely to become interested if appropriately targeted.
Branding and Positioning
Customers across all sectors are more likely to choose a service with a well-known and trusted brand over lesser-known competitors, particularly if they are letting the service providers into their homes. As cleaners that specialise in cleaning the home, domestic cleaners have to guarantee a high level of reliability and efficiency, which can take years to develop through positive referrals and word of mouth.
The ability to leverage the Domestique name, branding, and existing industry standing is one of the core marketing benefits of joining our franchise, as we have established ourselves as a leading provider of reliable cleaning services - and as such, all of our franchisees are able to enjoy a level of popularity and trust that they would otherwise have had to build from scratch. Our franchisees are able to use our name and messages across all their communications, which carry a longstanding reputation for quality, reliability, and customer satisfaction, and benefit from instant recognition and trust in a crowded marketplace. This powerful marketing tool also comes with a reputation for excellence, delivered through our franchisees' cleans, customer service, and reliability, and our franchisees are ongoingly supported to deliver a consistent service experience that lives up to our well-known brand name.
Our Marketing Strategies
With Domestique, our franchisees are given a huge amount of control over their business, and the trust and flexibility to run it how they see fit, whilst also benefiting from our extensive industry knowledge and experience. Our team takes care of a range of back office and administrative responsibilities, including managing employee contracts and client bookings, and we also offer a comprehensive marketing package so that our franchisees can focus upon growing their business whilst we handle the promotional efforts.
Every franchisee benefits from our marketing strategies, ensuring a strong online and offline presence in the industry. To start, every franchisee benefits from a custom-built website, tailored to their local market and designed to highlight their unique services and specialism. This personalised online hub enhances online visibility, boosts SEO efforts, and makes it easier for potential customers to discover and engage with their business, particularly once the website can begin to include positive client testimonials.
To complement the online experience, we also provide a complete stationery and marketing pack, which included professionally designed business cards, flyers, and other promotional materials. These tools help our franchisees to market their services in the local community, as well as at networking events, and build recognition throughout their local area with tangible, physical promotional assets.
Finally, our franchise's support extends to digital advertising, with managed Google and Facebook ads campaigns. These strategically crafted campaigns are designed and delivered to target the right audience, driving traffic to the website and converting leads into customers, and this multi-faceted marketing approach equips Domestique franchisees with the marketing resources needed to thrive in a competitive market.
Customer Engagement and Retention
At Domestique, we recognise that satisfied customers are the most powerful advocates for our franchisees, and our franchise-wide commitment to customer engagement and retention is the final pillar of our marketing efforts. As a franchise, we invest heavily in creating positive, lasting relationships with our clients, through consistent, high-quality cleaning services that meet or exceed customer expectations and give our customers the confidence to recommend us to their friends and family. Beyond our services themselves, we encourage our customers to share their feedback with us, allowing us to actively listen to and act on any issues or areas for improvement to continuously improve our services. This proactive approach not only engages current clients and turns them into long-term customers, but also stimulates positive referrals regarding our commitment to quality and customer satisfaction, driving new business and fueling the ensuring success of our franchisees.
How to Market a Cleaning Business with Domestique
Domestic cleaning businesses seeking sustained, long-term growth must prioritise proactive and adaptive marketing efforts, so if you're looking for proven strategies and ongoing support on how to market a cleaning business, contact our team today to join a network that is committed to your success.